Publisher
Publisher is the person or owner who has joined the site and put AdSense ads on their sites.
Ad Units
The meaning is advertising AdSense Ad Units itself. Ad Units consist of several types and several sizes. The most common type of ad text. By the time a visitor clicks on this ad unit, then (if legitimate) advertisers will get revenue in accordance with the CPC values its.
Link Units
Link Units similar to Ad Units, except that the format is similar to the format menu that we usually encounter on web sites. What distinguishes the Ad Link Units Units is at the time the user clicks on these ads, then he will be redirected on search results pages in Google's search engine. The new publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proven to generate more revenue than regular Ad Units.
AdSense for Content
AdSense for Content is the AdSense ads are placed within a page. The ads that appear are the ads that relate to the contents page. Or phrase using contextual concept. Ad Units and Link Units are included in this AdSense for Content.
Alternate Ads
In the AdSense for Content, advertising does not always appear. The reason, among others, could be because it's advertising inventory related to the content of the site is up or Google can not predict what the actual content of the site. If this happens, by default, shown is a public service ads or commonly known as PSA (Public Service Ads). Because the type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google will allow us to install Alternate Ads or ad alternatives. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which appears is advertising alternatives that have been set previously.
Channels
Channels are a kind of label that can be given to the Ad Units, Link Units, Adsense for Search, and Referrals. One ad unit can have more than one label, and vice versa, one label can be used for more than one ad unit. In Google AdSense report page, the report will be grouped by Channels, so it will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, the publisher will give the same name Channels in ad units on one site. If you want more detail, legitimate Channels to provide a different name on each ad unit at each site. Remember, the maximum number of Channels allowed current is 200 channels.
Page Impressions
Page Impressions are the number that shows how many times a page that contains the Ad Units opened by visitors. Its value is not affected by the quantity of Ad Units in the page in question.
Googleplex, Google's Head Office
Clicks
Clicks is the number of clicks on a publisher's Ad Units. In the AdSense report pages, publishers can view the total clicks it got, and by Ad Units or Channelnya.
CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks received a number of Ad Units to display Ad Units. For example, an Ad Units are displayed 40 times and clicked 10 times has a value of 25% CTR (10:40).
CPC (Cost Per Click)
CPC is the amount of money to be earned by a specific publisher Ad Units when clicked. CPC values of each Ad Units vary and are determined by many factors, including performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bid offered by the advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, a publisher that produces $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).
About The Author
Share This
Subscribe Here
0 comments:
Post a Comment